Heidi Montag, Spencer Pratt, Tory Burch, Jeff Goldblum, Ted Danson, and Cast of Broadway's 'Reasons to be Pretty' Lend Support in Creating the World's Longest Handbag.

Proceeds from the zpr bag(TM)-sponsored, Record-breaking Charity Event Benefit Manhattan's New Design High School Tory Burch Shoes and Fashion Camp NYC on National Zipper Day

NEW YORK, April 28 /PRNewswire/ -- In honor of National Zipper Day on April 29, world-renowned fashion icons, stars of the Big Screen and Little Screen and New York's Great White Way are joining forces with Green Alley LLC -- creator of the zpr bag -- and the students of Manhattan's New Design High School to set the record for the World's Longest Handbag. Proceeds from the making of the bag serve a dual purpose: (1) to send at least one deserving student to Fashion Camp NYC this summer and (2) to raise funds for New Design High School's fashion and design programs, helping to educate and support tomorrow's top artists and designers.

The handbag will be created using hundreds of vivid, multicolored "zpstrips" individually signed and decorated by the students and celebrities from the worlds of fashion, film, television and stage. Lending their support (and autographs) to the cause are America's top-selling fashion icons; acclaimed actors Ted Danson, Jeff Goldblum, Anne Dudek; Spencer Pratt and Heidi Montag of MTV's "The Hills"; the cast of Broadway's new hit play "Reasons to be Pretty"; designers Wells Butler (primp) and Mary Fanaro (OmniPeace) and countless other cultural figures of all stripes.

"Zpr bags are all about creativity, personalization and individuality," said Kat Costello, co-founder of Green Alley, LLC and co-creator (along with her husband, Chris) of the zpr bag. "By enlisting support from some of the most gifted and successful artists of our time in creating the World's Longest Handbag, zpr bag is able to pay that creativity forward, ensuring that future design stars of tomorrow are able to shine today."

Zpr bag, the summer's hottest fashion accessory, will be featured in the July edition of Teen Vogue. The customizable nylon bags made from interchangeable zpstrips. Individual strips can be added or removed, so girls can have the colors they want and the size of the bag they want -- and everyone can have the affordability of getting nine different bags for the price of one.

Each zpr bag comes with two end pieces, three middle strips and an adjustable shoulder strap that can be removed to change the purse into a clutch. Additional bright-colored zpstrips can be purchased, exponentially increasing the design possibilities.

The World's Longest Tory Buyrch Handbag event will take place between 3:00 - 7:00 p.m. on Wednesday, April 29 (National Zipper Day) on the rooftop of the New Design High School (350 Grand Street between Ludlow and Essex Streets in Manhattan's Lower East Side). The event is open to the public.

Zpr bags retail for $19.99 - $29.99. In 2008, Green Alley partnered with Harvest Direct, which distributes via television and retail outlets such as Target, Wal-Mart, K-Mart, and Walgreens. The bags can be purchased online at http://www.zprbag.com/.